Yeeha! Games, a renowned gaming platform, has recently announced an exciting partnership with Tokyo-based SOMSOC GALLERY during the Token2049 conference in Singapore. This collaboration aims to bridge the gap between Web2 and Web3 by launching an exclusive co-branded designer toy collection called “HOUSEBOY,” marking their official entry into the designer toy industry. The HOUSEBOY collection was presented at the National Gallery Singapore on the 19th, showcasing a limited-edition SOFUBI ONEOFF designer toy.
SOFUBI, short for soft vinyl toys made from flexible PVC material, has a rich history dating back to 1966. These toys have evolved into a significant branch of art toys, known for their unique designs and limited releases that attract collectors worldwide. The co-branded HOUSEBOY designer toy merges traditional craftsmanship with modern pop culture, representing a new era of collaboration between Web3 and Web2.
The limited-edition HOUSEBOY designer toy features a custom paint job inspired by Yeeha! Games’ signature brand color scheme, making it highly desirable for collectors and fans of designer toys and Web3 enthusiasts. As a leading Web3 gaming platform, Yeeha! Games focuses on integrating cross-chain technology, Web3 middleware, content strategies, and game distribution to connect mass users, including Web2 players, through high-quality gaming content and IPs. This partnership with SOMSOC GALLERY is a strategic move by Yeeha! Games to advance its goal of merging Web3 and Web2 ecosystems seamlessly.
SOMSOC GALLERY, a comprehensive art space in Tokyo, is dedicated to connecting artists’ inner universe with their real-world expressions. Through this collaboration, SOMSOC Gallery explores new possibilities in the Web3 world, showcasing the HOUSEBOY collection at the recent WebX Tokyo event alongside Yeeha! The partnership also includes a Yeeha! exclusive Lottery Sale, giving creators and users worldwide the chance to win a one-of-a-kind physical HOUSEBOY figure.
Yeeha! Games aims to collaborate with leading builders and creators in the Asia-Pacific region, creating a content hub and a growing community. This partnership not only marks Yeeha! Games’ expansion into the Web2 designer toy market but also sets the stage for cross-industry collaboration between Web3 and Web2. Moving forward, Yeeha! Games and SOMSOC GALLERY plan to launch more designer toy NFTs, artworks, and mini-games, exploring the limitless potential of the Web3 ecosystem.