Telegram mini-apps have revolutionized user experiences on the TON blockchain, offering a variety of revenue models for developers to generate profits. Kirubakaran Reddy, a Web3 specialist, highlighted the rapid growth of the TON ecosystem, particularly in the mini-game sector. With over 300 playable mini-games available within the Telegram app, it’s no surprise that 500 million out of Telegram’s 900 million users engage with TMAs monthly. Recent funding initiatives, such as a $2.5 million incubation program and a $40 million TON Venture fund, further solidify the platform’s promising future.
One of the most popular revenue models for Telegram mini-apps is token issuance on the TON blockchain. The number of blockchain addresses for mini-app tokens serves as a key metric, with examples like DOGS boasting over 5 million addresses and the PEPE memecoin having less than 300,000 addresses. Another profitable model involves in-app purchases within mini-games, where users can buy virtual items like character skins and enhanced experiences using in-game currencies. Developers can also monetize their mini-games through advertising revenue, offering various ad formats such as rewarded interstitial ads, video ads, and banner ads.
Brand partnerships and game distribution are additional revenue streams for mini-game developers, allowing them to collaborate with brands for revenue-generating opportunities. Viral marketing and social interaction play a crucial role in driving user growth and engagement for mini-games, leveraging social sharing and other viral techniques to boost activity. Subscription services, VIP memberships, and reward systems are also implemented to enhance user experiences and generate additional revenue.
Software developers Ekotek have identified some of Telegram’s leading mini-apps, including Catizen with 2.3 million users and DOGS, which has climbed to the top 100 crypto projects by market cap. Hamster Kombat, another popular mini-game, rewards users for simply tapping to collect coins and offers referral rewards for engaging in daily tasks. With a large community of subscribers and active players, Hamster Kombat has become a prominent player in the Telegram mini-app ecosystem.
Overall, Telegram mini-apps have significantly transformed user interaction with digital services, offering a wide range of revenue models for developers to capitalize on the TON blockchain. With a growing user base and continuous innovation in the mini-game sector, the future looks bright for Telegram’s mini-app ecosystem.