Lamborghini Unveils Fast ForWorld Platform for Web3 Gaming
Italian sports car manufacturer Lamborghini has partnered with NFT investor Animoca Brands to launch a groundbreaking web3 venture. The Fast ForWorld platform will feature interoperable digital supercars for gaming, marking Lamborghini’s first foray into blockchain technology.
Set to launch on Nov. 7, the Fast ForWorld platform will allow users to engage, play, and collect digital supercars while being rewarded for their participation. These digital car collectibles can be bought, sold, and used in various games within Animoca’s Motorverse. The platform, developed by Gravitaslabs, a subsidiary of Animoca Brands, will also include a 3D wallet for users to store and interact with their digital items.
This collaboration represents Lamborghini’s continued interest in blockchain-based projects. In 2022, the luxury carmaker partnered with NFT PRO and INVNT to release a series of non-fungible tokens showcasing its iconic vehicles. The “Road Trip NFT” project featured monthly NFT collections tied to different locations, each available for a limited time.
Christian Mastro, Lamborghini’s marketing director, sees NFTs as a new and exclusive form of expression for new generations. The company made waves when RM Sotheby’s auctioned the last Lamborghini Aventador LP 780-4 Ultimae Coupé, paired with a one-of-one NFT, demonstrating the convergence of physical luxury and tokenized assets.
The Fast ForWorld platform promises an exciting new chapter for Lamborghini in the web3 realm. With the ability to own and trade digital supercars across multiple gaming platforms, users can immerse themselves in a unique and rewarding gaming experience. Stay tuned for the launch of this innovative platform and get ready to explore the world of digital collectibles like never before.