Immutable and Altura Partner to Enhance Blockchain Gaming Economy
Immutable has recently announced a strategic partnership with Altura, a web3 infrastructure platform that focuses on the gaming industry. This collaboration aims to introduce new marketplace solutions that will enhance the player-driven economy in blockchain gaming.
As part of the partnership, Immutable and Altura will work together to integrate Immutable’s Passport and Checkout infrastructure across various gaming projects, extending these features to the Ethereum gaming ecosystem. This move is expected to provide a seamless experience for gamers and developers alike.
One of the key initiatives of this partnership is Altura’s participation in Immutable’s zkEVM Main Quest program. Altura has committed $5 million to this program, which is designed to support player rewards in web3 gaming projects. The Main Quest program is the largest of its kind in the sector, with up to $50 million allocated for player incentives across over 300 funded games.
Robbie Ferguson, co-founder and president of Immutable, expressed his excitement about the partnership, stating, “By partnering with Altura, we stand to onboard the next generation of games currently in development, while also giving studios access to our Main Quest Rewards program, opening the door for a brand new audience of players to start playing on Immutable.”
Developers from both Immutable and Altura will benefit from a range of features, including asset tracking, zkEVM integration, and technical support. This collaboration follows another significant partnership between Yield Guild Games and Immutable, further solidifying Immutable’s position in the gaming ecosystem.
Yield Guild Games and Immutable have committed $1 million to boost player rewards, with gamers receiving IMX and YGG rewards. As a result of these partnerships, the price of IMX has seen a 6% increase in the past 24 hours, while YGG has seen an 8% increase at the time of writing.
This strategic partnership between Immutable and Altura is a significant step towards accelerating the adoption of blockchain gaming and creating a more immersive and rewarding gaming experience for players. Stay tuned for more updates on how this collaboration will shape the future of the gaming industry.