Gravitaslabs Teams Up with LightLink to Revolutionize Brand Engagement in the Metaverse
Gravitaslabs, a subsidiary of Animoca Brands, has announced a groundbreaking partnership with LightLink, an Ethereum layer 2 blockchain, to introduce innovative gamified and gasless engagement solutions for brands worldwide. This collaboration aims to provide a secure and user-friendly multi-chain solution that leverages LightLink’s cutting-edge Layer 2 blockchain technology.
The integration of LightLink technology will enable Gravitaslabs to offer fast, gasless transactions and enhanced interoperability, allowing brands to create engaging Web3 experiences that can handle over 10,000 transactions per second at a cost of less than $0.01. One of the key offerings that will benefit from this partnership is Fast ForWorld, Lamborghini’s recently launched Web3 platform, which will now provide users with low-cost interactions, loyalty rewards, and access to interoperable digital assets across multiple games within Animoca’s Motorverse.
Moreover, users will soon be able to bring their digital supercars from Fast ForWorld into other gaming titles like REVV Racing and Torque Drift 2, offering a seamless cross-platform experience. The collaboration between Gravitaslabs and LightLink is not limited to the gaming industry, as they plan to expand their partnership across various sectors, including automotive, sports, and fashion.
Roy Hui, CEO of LightLink, expressed his excitement about the partnership, stating, “Partnering with GravitasLabs has been an exceptional experience. Their professionalism and dedication to the success of Lamborghini’s Fast ForWorld ecosystem are unmatched. Together, with our abstracted layer2 blockchain technology, we are set to launch new fan loyalty programs, real-world events, digital experiences, and rewards through this innovative platform.”
This collaboration comes on the heels of LightLink’s successful extended seed funding round in April, where the project raised $6.2 million from prominent venture capital firms like MH Ventures and NxGen. On the other hand, Gravitaslabs, in conjunction with Animoca Brand’s partnership with Lamborghini, recently unveiled Fast ForWorld as a platform that allows users to engage with digital collectibles and earn rewards for their participation. The platform also features a 3D wallet where users can store and interact with their collectibles.