Forbes is making a significant push into the Web3 space with the launch of the Forbes Web3 loyalty program, developed in partnership with the qiibee foundation. This loyalty program is built on blockchain technology and aims to reward and connect members of the Forbes Web3 community.
The program is part of Forbes’ larger mission to create a central hub for discussions, learning, and collaboration around Web3 technologies such as blockchain, cryptocurrency, NFTs, and the metaverse. The focus of the Web3 loyalty program is to incentivize community engagement, although specific details of rewards and partnerships are yet to be revealed.
Gabriele G. Giancola, CEO of the qiibee foundation, highlighted the role of blockchain technology in driving innovation within the program. He emphasized how blockchain makes the program more transparent and accessible to users, empowering them to engage with their favorite brands in new ways.
According to Forbes, the upcoming platform will offer a variety of reward options to Forbes Web3 users, including gift cards for popular brands like Amazon and Apple, opportunities to donate to charity, and earn airline miles for future trips. The loyalty program leverages the expertise of the qiibee foundation in token-based loyalty systems powered by blockchain technology.
In addition to the Web3 loyalty program, Forbes is also offering the Forbes Legacy Pass, a collection of soulbound NFTs designed for Web3 creators, entrepreneurs, and change-makers. These NFTs grant exclusive access to valuable benefits and opportunities within the Forbes ecosystem.
Forbes views blockchain technology as a secure and user-friendly platform for managing rewards in the Web3 loyalty program. The use of blockchain ensures verifiability and immutability, creating a trustworthy environment for users to engage with the program.
The Web3 loyalty program aligns with Forbes’ commitment to building a vibrant Web3 ecosystem. Through initiatives like the Web3 Summit, Forbes brings together industry leaders, innovators, and enthusiasts to discuss the latest developments and trends in Web3. The loyalty program is just one of many offerings that provide users with opportunities to engage with the emerging Web3 space.
Later this year, the Web3 loyalty program is set to launch, with a preview planned for the Singapore Crypto Carnival. Attendees will have the opportunity to interact with the Forbes platform and earn FOR3 points that can be redeemed for various rewards and benefits.
In conclusion, Forbes’ Web3 loyalty program represents a significant step in the magazine’s efforts to foster innovation and engagement within the Web3 space. The program leverages blockchain technology to create a secure and flexible platform for rewarding community members and facilitating collaboration within the Web3 ecosystem.