Interview Joseph “Coop” Cooper, CEO & Founder of Earn Alliance, the largest web3 game aggregator and discovery platform leading the future frontier of gaming.
Coop has been coding since he was 9 years old and this is his 5th startup, with 2 exits: one company to Jack Dorsey’s CashApp and another to PokerStars.
Earn Alliance has developed a new ecosystem of “engagement as a service” which rewards gamers for their time and input, while offering developers a platform to test new projects. The innovative company is shaping the mass adoption of web3 gaming through problem-solving retention challenges and incorporating innovative reward systems.
This is our interview with Cooper.
1. What inspired you to start Earn Alliance, and how does your background influence your vision for the company?
With 29 years of gaming experience and 25 years of coding under my belt, I have always been driven to push boundaries and help entrepreneurs bring their ideas to life. The idea of blockchain games driving economic value to participants inspired me to create Earn Alliance, with a vision of bridging the gap between gamers and their fans through game discovery and engagement.
2. How does Earn Alliance’s “engagement as a service” model work, and what sets it apart from other web3 gaming platforms?
Earn Alliance provides tools to engage users daily with different tasks, driving user engagement and revenue to studios. With a wealth of gamer data, we match gamers with relevant games they would enjoy, offering a unique approach in the web3 gaming space.
3. How does Earn Alliance address retention challenges in the gaming industry, and what innovative solutions have you implemented?
By launching daily challenges and rewards, we keep gamers coming back for new experiences, allowing developers to focus on building new features. This approach enhances player retention and keeps the gaming community engaged.
4. How does Earn Alliance contribute to the mass adoption of web3 gaming, and what key factors will drive this shift?
With over 2700 web3 games on the platform and a dedicated community, Earn Alliance facilitates the discovery of new games and communities, driving over 10 million engagements to date. This engagement is key to the mass adoption of web3 gaming.
5. How does Earn Alliance balance the needs of gamers and developers on its platform for mutual benefit and engagement?
Developers pay after engagement is completed, ensuring that gamers are genuinely interested in exploring new games. By matching gamers with games based on their interests, Earn Alliance fosters meaningful connections in the gaming community.
6. What is your long-term vision for Earn Alliance, and how do you plan to stay ahead in the rapidly evolving web3 gaming space?
Earn Alliance aims to become the ultimate platform for connecting and engaging with games, offering powerful AI recommendations, data aggregation, and a seamless gaming experience. With plans for features like NFT trading and digital currency transactions, Earn Alliance is poised to lead in the evolving web3 gaming landscape.
7. Can you share an anecdote about the exit of Cash App?
After a break from the game industry, I found myself drawn back to building in the gaming space. The alignment of values and a shared vision with Cash App led to a successful exit, paving the way for new opportunities in the gaming industry.