3thix, a leading firm in the realm of Web3 technology, has announced a groundbreaking strategic partnership with Avalanche, a cutting-edge blockchain platform dedicated to addressing real-world challenges. This collaboration aims to develop a decentralized ad-tech layer for the gaming economy on the internet, fostering a more ethical ecosystem for in-game transactions.
With a recent $8.5M investment from Xsolla, a prominent video game commerce company, 3thix is poised to drive innovation in the realm of consumer behavioral data. By leveraging distributed blockchain technologies, the company seeks to enhance targeted marketing efforts while safeguarding user privacy and personal information.
The partnership comes at a critical juncture, as Apple’s limitations on Identifier for Advertisers (IDFA) have posed challenges for advertisers seeking to efficiently target users. By decentralizing IDFA through blockchain solutions, users gain greater control over their data and privacy, while brands can navigate privacy laws more effectively.
Avalanche’s Layer 1 blockchain technology, known for its scalability, near-instant transaction finality, and transparency, provides an ideal foundation for 3thix’s innovative endeavors. Timothy Tello, CEO of 3thix, emphasized the significance of this partnership in shaping the future landscape of digital marketing and gaming.
Andrew Cooper, Head of Games at Avalanche, highlighted the transformative potential of 3thix’s decentralized ecosystem in revolutionizing in-game transactions. By empowering users to earn rewards, enabling precise targeting for advertisers, and facilitating better monetization for developers, this collaboration promises to create sustainable value for all stakeholders.
As part of their commitment to transparency and community engagement, 3thix and Avalanche invite enthusiasts to join the Avalanche Summit LATAM in Buenos Aires, Argentina, from October 16 to 18, 2024. This event will showcase the latest innovations driving blockchain development and the gaming ecosystem on Avalanche.
About Avalanche Blockchain Network:
Avalanche stands out as a high-performance blockchain platform tailored for scalability and innovation. With its revolutionary Layer 1 architecture and Avalanche Consensus Mechanism, the platform offers near-instant transaction finality and supports the seamless creation of interoperable blockchains on both public and private networks.
Backed by a vibrant community of developers and validators, Avalanche provides a fast, cost-effective environment for building decentralized applications. Its blend of speed, flexibility, and scalability makes it a preferred choice for pioneers pushing the boundaries of blockchain technology.
About 3thix:
3thix, pronounced “ethics,” represents a pioneering platform that leverages blockchain technology in a BaaS format catered to gamers. Founded by CEO Timothy Tello, a seasoned industry expert and innovator, 3thix aims to make blockchain technology accessible and valuable for players. The platform supports various payment methods and utilizes advanced technologies like subnets, layer 2 solutions, and zero-knowledge proofs to enhance the gaming experience.
In essence, 3thix believes that blockchain gaming should seamlessly integrate into the gaming experience, providing tangible value for players while upholding ethical standards.
By forging this strategic partnership, 3thix and Avalanche are poised to drive significant advancements in the gaming ecosystem, setting new standards for transparency, privacy, and innovation. Stay tuned for more updates on their collaborative efforts and the transformative impact they are set to bring to the gaming industry.